What it is:

Daring lip colours with lip-smoothing and moisture-replenishing ingredients.

What it does:

There are no rules in Love. Create and customise your look when you mix and match the bold shades of Pure Color Love Lipstick in four fashion-forward finishes: Ultra Mattes, Edgy Cremes, Shimmer Pearls, and Cool Chromes. The cremes, chromes, and shimmers have a deliciously balmy texture, while the vibrant matte shades are rich and weightless. Keep the just-applied look for hours with and infusion of superfruit ingredients—pomegranate, mango, and açai—that help condition and soften lips. Sweet vanilla imparts a delicious scent and irresistible flavor.