What it is:

A mascara enriched with gravity-defying wax for an instant curve and 12-hour lifted volume effect.

What it does:

In a few gestures, it adds an instant curl from the lash root to tips. Its formula is enriched with gravity-defying wax for a 12-hour lifted volume effect. Its double-sided silicone brush optimizes application of the formula and reveals an ultimate lift. On the inner curved side, short bristles load the lashes with texture. On the outer curved side, long bristles lift and curl all the lashes. Its timeless black shade enhances any look.

What else you need to know:

Scientifically proven result 28% more curl. On the panels that tested the LOVE THE LIFT mascara: - 100% of women found that the lashes are instantly curled. - 95% of women found that the curl is made from the lash root to the tip. - 92% of women found that this mascara gave their lashes unprecedented volume. - 95% of women found that their lashes were instantly lifted. - 95% of women found that this mascara gave their lashes buildable volume.