What it is:

A mascara containing 95% ingredients from natural origin, for increased volume and density of lashes.

What it does:

I like it clean! Sephora Collection’s new mascara contains 95% ingredients from natural origin, giving you clean, lash-by-lash volume on all kinds of lashes, whether they’re short, long, thick or thin.. With its little twisted brush, this mascara provides length and definition. Lashes are defined, thicker, with a natural curve that is light and soft. Not only that, but the formula takes care of your lashes too. Enriched with provitamin B5 and bamboo powder with densifying properties, this mascara nourishes lashes each time it is applied. Its formula is suitable for sensitive eyes, combining natural ingredients, efficacy and care for hydrated lashes.

What else you need to know:

A vegan formula made without animal-derived ingredients.

Packaging developed using a responsible approach:
74% of the tube is made from recycled plastic.

Test results:
Makeup that’s kind to color:
+148% more volume after 30 brush strokes.(1)
100% of women found that the mascara’s texture was not too runny and not too dry.(2)
100% of women found that the texture stayed supple and flexible, even once dry.(2)
100% of women found that the small size of the brush ensured a clean result, without getting on their eyelids.(2)
95% of women found that it was easy and perfect to apply even without a mirror.(2)
96% of women found that the mascara provides instant natural volume.(2)
91% of women found that the mascara separates lashes and offers lash-by-lash definition.(2)
100% of women found that the volume is buildable: the more formula is applied, the more intense the result.(2)
96% of women found that the result was long lasting.(2)
95% of women found the formula didn’t flake or run throughout the day.(2)

Makeup that’s kind to your lashes:
100% of women found the brush is comfortable and pleasant to use.(2)
81% of women found that lashes were nourished and hydrated with each application.(2)
100% of women found that the formula is super-easy to remove.(2)

(1) Measured scientifically on 24 false lashes after 30 brush strokes.
(2) % of women satisfied after using product for 21 days. Satisfaction survey with 21 volunteers.
(3) I like it clean: the formula contains 95% ingredients of natural origin, and has been developed excluding ingredients of animal origin, silicones and mineral oils.