What it is:

A toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends.

What it does:

This highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. The sulfate-free formula creates a rich lather to neutralise brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.

What else you need to know: