What it is:

Play with a high-intensity matte sensation. In just one swipe it glides on bold color that lasts for 10 hours and sets to a smooth, matte finish. Power Pigment Complex—a dynamic blend of pure pigments and color-locking ingredients—saturates lips with dense color that glides effortlessly and wears comfortably all day. A lineup of 15 transfer-resistant shades let you choose every power move. High intensity. Zero weight. All-out comfort

What it does:

Bold color sets to a smooth, matte finish with a lightweight feel. Choose from 15 high-intensity shades for strong lip looks that last for 10 hours. Featuring Power Pigment Complex—a dynamic blend of pure pigments suspended in rich, emollient oils and color-locking ingredients

What it includes:

Saturate lips with dense color that glides on effortlessly and wears comfortably

What else you need to know:

Matte finish, 10-hour wear, One swipe, instant payoff, All-day comfort, Transfer-resistant, High-intensity color, Transformative cream-to-matte texture, Lightweight feel