What it is:

Irresistibly indulgent. Sheerly sensational. Afterglow Lip Balm’s candyland of color now satisfies lips with 24-hour hydration.* Buttery balm cushions lips in comfortable, non-sticky shine and a soft, sheer tint. Formula featuring Moisture-Locking Blend, a nourishing blend of ingredients, hydrates for up to 24 hours* while helping to smooth and soften lips. Each balm glides on an insatiable sheen that keeps you coming back for more.

KEY CLAIMS:

*Based on a clinical study of 34 people.

**Based on a consumer study of 54 people.

What it does:

Bestselling buttery balm now with 24-hour hydration* while it cushions lips in a comfortable, non-sticky shine.

Insatiable selection of new and iconic shades glide on a sheer tint that can be worn alone or layered with other lip formulas.

Nourishing blend of ingredients help visibly soften and smooth lips.

*Based on a clinical study of 34 people.