What it is:

Laneige, a global beauty brand known for skincare innovation and expertise in lip care, has unveiled a new pioneering lip product. Glaze Craze Tinted Lip Serum is a serum-infused formula that nourishes the lips while delivering high-shine with sheer-to-buildable color.

The product is made of a 95% skincare base, clinically proven to provide hydration and visibly plump the lips for up to 12 hours. As the campaign slogan “Irresistible Glazed Lips” states, the serum is infused with light-reflecting ingredients that deliver maximum shine and a radiant glow.

Glaze Craze Tinted Lip Serum is available in (8) different shades that complement a wide range of skin tones. Each shade is inspired by a different donut flavor and comes with a matching sweet scent. This whimsical donut theme gives customers a satisfying sensorial experience when using the product. Attached to the serum is a functional-yet-playful mini donut-shaped, cushiony applicator tip designed to glide smoothly onto lips, helping to easily blend out the color. The non-sticky formula perfectly glazes the lips, giving them a glassy finish.

Laneige has garnered a huge following with its viral lip care products. This new launch is anticipated to generate significant excitement, marking the first time in a while that Laneige, renowned for its hydrating lip products, has introduced a tinted lip care product.

What it includes:

Laneige has spent over 25 years studying Water Science™. Why water, you ask? Because the secret to great skin is hydrated skin!
As the true Hydration Experts, Laneige created Advanced Water Complexes dedicated to create smarter skincare solutions for you. So drink up and hydrate with Laneige!