What it is:

A highly pigmented matte lipstick with unparalleled colour payoff for unexpected comfort.

What it does:

Huda Beauty’s Matte Power Bullet combines unrivalled pigmentation with unexpected comfort that was designed to flatter every skin tone. With hyper-pigmentation at the core of its development, each shade was created with a custom formula that delivers consistent, full-coverage application. The plush matte formula is enriched with nourishing sweet almond oil that allows the colour to glide on easily, without skipping or dragging, and leaves lips feeling hydrated and smooth.

What else you need to know:

Huda says: “We’ve been developing the Matte Power Bullet for two years. In the process, we narrowed the shades down from 137 to 24 shades that we feel will flatter every skin tone. We wanted to develop a matte lipstick that has colour pay-off and comfort that goes above and beyond what is expected! We pushed our manufacturers to make sure that the pigmentation and quality of every shade was consistent. Every shade performed differently so each one has a slightly unique formula to ensure we deliver the same finish across the collection. The Power Bullet completely shatters the typical limitations of matte lipsticks!”