What it is:

Gucci Bloom Parfum blossoms into the floating garden of dreams, bringing an addictively solar amber bouquet to the Bloom collection. The perfumer reimagines the iconic white Bloom Accord, transforming it into a golden Bloom Accord with the addition of a solar coral jasmine flower note at its heart. The character of this intense fragrance lies in its new ambery accent driven by the Peru Balsam extract. The bottle’s striking midnight black echoes the deep power of the scent within, just as the House print finished in gold reflects its solar elegance.

What it does:

What else you need to know:

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the KeringGroup, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands. Presenting Gucci Mémoire d’une Odeur. Discover our other Gucci fragrances including Gucci Guilty for men and Gucci Guilty for women, Gucci Bloom, Gucci Bamboo and Gucci by Gucci.