What it is:

Gucci Bloom eau de toilette is a lighter interpretation of the bloom signature that gently encourages women to bloom into the truest version of themselves. Characterised by a trio of jasmine, tuberose and rangoon creeper, it is now enlightened by a sweetened neroli accord.

What it does:

Bloom into your true self with the new Gucci Bloom eau de toilette. Inspiring a journey of self-discovery built on the empowering notion of connecting through difference, the floral fragrance stays true to the original bloom signature. Characterised by a trio of jasmine, tuberose and rangoon creeper, it is now enlightened by a sweetened neroli accord. This sophisticated perfume features notes of natural tuberose and jasmine to create an unexpectedly rich white floral scent on the skin, boosting your confidence by day and, with its essential oil, bringing a sense of calm and relaxation by night.