What it is:

A liquid lip colour that lasts for hours, feels ultra comfortable and looks absolutely amazing.

What it does:

Keep it simple and wear any shade on its own or top off your favourite lipstick for a punchy, personalised, pampering finish. It comes in three glam glazes for the finish you crave—each in bright, enticing, can't-hold-'em-back shades: * Matte for a soft, airy matte finish with a smooth, weightless feel. * Sparkle for a high-shine, super-sparkle lip topper that feels lightweight and moisturising. * Shine for a super lacquer shine, this liquid-latex finish is perfect as your go-to gleam, in concentrated, creamy colours. The innovative curved wand makes precision application easy, even in just one stroke. Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils, leaving lips feeling smooth and ultra comforted. And the hint of cupcake scent makes it a little irreverent, a lot irresistible and absolutely addictive.