What it is:

Inspired by New York, ALWAYS RED is a fragrance of confidence that opens with blood orange, plum and passion fruit. A heart of jasmine sambac, pink freesia and rose smolders to a dry base of praline, mahogany and red amber. Vibrant, sophisticated and tantalizingly bold in its approach.

What else you need to know:

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by the mantra, "To be beautiful is the birthright of every woman. " From the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or her bold Victory Red lipstick Elizabeth Arden's list of beauty innovations is long. An entrepreneur, a woman's advocate and a champion of holistic beauty Elizabeth Arden's values and the products that inspire them remain more relevant today than ever before