What it is:

Mr. Burberry - classic yet contemporary; sophisticated and sensual A man of contrasts. Classic yet contemporary; sophisticated and sensual. A sartorial elegance with a rebellious attitude. Authentic and British. London is his home, a city of subtlety and surprise. Like him, it is refined and elegant, not pristine or perfect. An energy and irreverence define their style. Mr. Burberry captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients. Fresh and crafted top notes of crisp zesty grapefruit, cut with a seductive base of earthy vetiver and smokey guaiac wood. The bottle is inspired by the iconic black Burberry trench coat, its quality, craftsmanship, style and timeless appeal, and honours its signature design details: bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.

What it does:

Introducing Mr. Burberry. Classic yet contemporary; sophisticated and sensual. The signature Eau de Toilette captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients.

What else you need to know:

Founded by Thomas Burberry in 1856, Burberry is led by innovation, design and craftsmanship. Based in London under the direction of Chief Creative and Chief Executive Officer Christopher Bailey, Burberry is known for its iconic trench coat and distinctive house check, and the brand has a global reputation for functionality with a unique British sensibility. You can reach out to Brand at: 000 800 100 5815 or asia. customerservice@burberry. com.