What it is:

Perfect the #IWokeUpThisWay look with new beautyblender nude, the ultimate no-makeup, makeup application tool created to celebrate flawless, natural-looking skin. Edgeless and high-definition, this non-disposable sponge can be used to apply foundation, primers, powders, creams and any other complexion makeup products.

What it does:

Beauty Tip: Beautyblender’s open-cell structure fills with water when wet, allowing the sponge to be “full” so that makeup products sit on top, rather than being absorbed. This allows you to use less product every time. When wet, beautyblender doubles in size and becomes even softer. It will return to its original size when it air dries.