What it is:

Uniting beauty, culture and art of living like no other place, St Germain instantly captured Karl Lagerfeld's heart when he arrived in Paris. Its unique atmosphere and way of life immediately resonated with the designer, who had chosen to make this neighbourhood the centre of his world by establishing his offices and studio at 21 Rue Saint-Guillaume.
A burst of mandarin and grapefruit contrasts with the green freshness of crushed violet leaves to instantly capture the attention. This gives way to a rich and textured floral bouquet of rose, jasmine and gardenia: three essential French perfumery ingredients that are reinterpreted thanks to the ultra-contemporary composition of this juice. It casts a spell, particularly once the captivating accord of patchouli and sandalwood is released, with woody notes that recall the legendary cafés and book shops of Saint-Germain-des-Prés. Meanwhile the musks weave a velvety trail infused with timeless elegance.

What else you need to know:

Beyond the Man, Karl Lagerfeld is an icon. Famous designer and renowned photographer, able to twist clothes into iconic pieces, he's above all a talented and passionate man that embodies the high-end luxury world. His taste for creation naturally led him to build in 1978 his own fragrance brand. 35 years later, the quest is still being written with an all new charismatic duo fragrance launch well determined to perpetuate the current success of the Karl Lagerfeld brand.